India comparison
WATI pricing in India, and 4 alternatives
What WATI costs in rupees once you add users, per-message charges and GST, when it is the right choice for an Indian business, and which alternatives fit better when it is not.
Rupee prices checked on each vendor's own pricing page on 25 September 2026
WATI is one of the most searched WhatsApp tools in India, and "wati pricing" gets far more searches here than "wati alternative". This page answers the price question first, in rupees, and then looks at alternatives.
WATI runs on the official WhatsApp Business API. In India that means three separate costs: the WATI plan, the per-message charge for every template message your business starts (marketing, utility or authentication), and 18% GST on top. The plan price is the smallest of the three for many D2C brands running festival campaigns.
WATI is a strong product. If your business sends order updates to thousands of customers, needs a verified API number and wants Shopify or Zoho CRM wired in, it is a sensible choice. If your team mostly chats with customers who already message you, and you want everyone on the number your customers have saved, a flat-price tool can cost far less.
WATI plans and prices in rupees
WATI shows Indian visitors rupee prices for four plans. Paying quarterly or yearly lowers the monthly figure: Growth drops from ₹2,999 to ₹2,199 a month on the annual plan, Pro from ₹6,499 to ₹4,899 and Business from ₹18,499 to ₹14,799.
Seats are the first thing to check. Growth includes 3 users and does not allow more, so a fourth person means moving to Pro (5 users). Extra users on Pro and Business are priced in dollars ($24 and $69 a user a month), so their rupee cost moves with the exchange rate.
Message charges come on top of the plan. Meta's own India rate is ₹0.8631 for each marketing message and ₹0.1150 for each utility or authentication message (Meta's INR rate card effective July 1, 2026); WATI publishes its own INR rate card for each plan, and customer-started service chats are free. A Diwali offer to 10,000 customers therefore costs at least ₹8,631 in message charges alone, whichever plan you are on.
Not ready to subscribe? WATI's Pay-As-You-Go option costs ₹999 once and gives the ₹999 back as message credits (up to 500 messages, valid 3 months, 1 user), which is a cheap way to test templates. There is also a 7-day free trial.
GST: software subscriptions in India normally carry 18% GST on top of the listed price. Interakt shows its prices "+taxes" and AiSensy quotes its virtual number "+ GST", so budget for tax on every plan below. Spun's prices are per month plus applicable tax.
| Plan | Price (INR) | What you get / limits |
|---|---|---|
| Pay-As-You-Go | ₹999 one time | Returned as ₹999 of message credits, up to 500 messages, 3 months, 1 user |
| Growth | ₹2,999/month (₹2,199 annual) | 3 users, no extra users, 15,000 broadcasts a month, 1,000 automation triggers |
| Pro | ₹6,499/month (₹4,899 annual) | 5 users, extra users $24/month, unlimited broadcasts, 2,000 triggers |
| Business | ₹18,499/month (₹14,799 annual) | 5 users, extra users $69/month, 5,000 triggers |
| Enterprise | ₹1,07,999/month | Custom limits and support |
Plans read on https://www.wati.io/pricing/ (India prices) on 25 September 2026. Meta rates from Meta's INR rate card effective July 1, 2026. Prices change often in this market. These are the vendors' own published figures on 25 September 2026; verify current pricing on each vendor's site before you buy.
4 people on one number, about 5,000 promotional messages a month: WATI Pro ₹6,499 plus at least ₹4,316 in message charges at Meta's own marketing rate (₹0.8631 x 5,000), so about ₹10,800 or more before GST, because Growth stops at 3 users. Spun: ₹1,999 a month for the whole team, no message charges.
Why Indian teams look for a WATI alternative
The reasons that come up most, in the order they usually hit a growing business.
The 3-user wall on Growth
A shop with a counter person, a delivery coordinator, an owner and one more helper has already outgrown Growth. The jump to Pro more than doubles the monthly bill, from ₹2,999 to ₹6,499.
Festival campaigns are billed per message
Diwali, Navratri, Eid and end-of-season sales are when Indian businesses message most. Every promotional template costs at least ₹0.8631 to Meta, so the busiest weeks are also the most expensive.
A new API number instead of the one customers saved
The API has traditionally meant a new number customers do not recognise, or moving your existing number off the phone app. WATI now offers syncing with the WhatsApp Business app, so check how that works for your number; many small businesses simply want to keep the number printed on their bills and shop board exactly as it is.
Dollar add-ons in a rupee budget
Extra users and some add-ons are priced in dollars and need a card that works internationally, which is awkward for businesses that pay everything by UPI.
WATI and 4 alternatives compared, in rupees
| Feature | Spun | WATI | Interakt | AiSensy | Gallabox |
|---|---|---|---|---|---|
| How the plan is charged | Flat per workspace, unlimited team | Per plan; Growth capped at 3 users | Per plan, unlimited agents | Per plan, extra agents ₹750 each | Per plan; 3, 6 or 10 users, then per user |
| Entry paid plan (monthly billing) | ₹1,999/month (Starter Plan) | ₹2,999/month (Growth) | ₹999/month (Starter) | ₹1,500/month (Basic) | ₹2,999/month (Basic, quarterly) |
| Next plan up | ₹3,999/month (Pro Plan) | ₹6,499/month (Pro) | ₹2,499/month (Growth) | ₹3,200/month (Pro) | ₹6,999/month (Essential, quarterly) |
| Marketing message to an Indian number | No per-message charge | Per WATI's INR rate card | ₹0.958 (Growth) | ₹1.09 | ₹0.9926 (from 1 Oct 2026) |
| Utility message to an Indian number | No per-message charge | Per WATI's INR rate card | ₹0.150 (Growth) | ₹0.145 | ₹0.1323 |
| WhatsApp connection | QR link to your current number | Official API (Business App sync offered) | Official API | Official API | Official API |
| Catalogue and in-chat payments | Catalog, catalog pay options | Catalogue, WhatsApp Pay, payment links | Catalogue, cart, UPI and card payments | Catalogue, Razorpay or WhatsApp Pay | |
| Indian commerce integrations | Webhooks, Zapier, Google Sheets | Shopify, WooCommerce, Zoho CRM | Razorpay, PayU, Shopify, WooCommerce | Razorpay, Shopify, LeadSquared, WebEngage | Razorpay, Cashfree, Shopify, Zoho Books |
| AI in conversations | Included: drafts, summaries, translation | AI support agent (sold separately) | AI Agents add-on ($74.99/month) | AI Agent ₹1,350/month (1,000 AI messages) | AI credits in every plan (500 on Basic) |
| Voice note transcription | Yes, including Hindi, Tamil, Telugu and more | Not listed | Not listed | Not listed | Not listed |
| Free plan or trial | Free Spun Chat plan + trial | 7-day trial; ₹999 pay-as-you-go | Free trial | Free Forever plan | Not listed |
Prices and India message rates as published on each vendor's site on 25 September 2026, monthly billing unless noted, before GST. Meta's own India rates for comparison: marketing ₹0.8631, utility ₹0.1150, authentication ₹0.1150 per message (Meta's INR rate card effective July 1, 2026). "Not listed" means the pricing page does not state it, not that the feature is missing. Verify current pricing on each vendor's site.
1.Spun
Our pickBest for Indian teams that sell and support on the WhatsApp number customers already have saved
Spun links to your existing WhatsApp or WhatsApp Business number by QR code, the same way WhatsApp Web links a laptop. The number your customers saved on their phones, printed on your shop board and shared in family groups stays the same, with its chats and groups. There is no API application, no template approval and no per-message charge, so a reply, a follow-up or a quote costs nothing extra.
The whole team works from one shared inbox with per-customer access, AI that drafts replies and sums up long chats, a per-chat language setting that transcribes voice notes and translates messages in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi and Odia, labels, a sales pipeline and Google Sheets sync. Campaigns go out one message at a time at a paced, human speed.
Pros
- Works on your current number, chats and groups, linked by QR
- Flat monthly price, unlimited team members
- No per-message charge on replies, follow-ups or campaigns
- AI drafts, summaries and translation included
- Voice notes transcribed and chats translated in Hindi and other Indian languages
- Per-customer access for each teammate
Cons
- Not the official API: no green tick, no approved templates, not built for lakhs of notifications
- No catalogue sync, cart or payment collection: you paste your UPI or payment-gateway link as a normal message
- No Shopify or Razorpay app; webhooks, Zapier and Google Sheets instead
- Campaigns are paced for safety, so a festival send to a big list takes days, not minutes
2.Interakt
Commerce-first Business API platform built in India
Interakt is built around selling on WhatsApp: catalogues, WhatsApp Pay, payment links sent from the inbox, a CoD-to-prepaid flow and apps for Razorpay, PayU, Shopify and WooCommerce. Paid plans come with unlimited agents.
Pros
- Low entry price and unlimited agents
- Deep catalogue and payments toolkit
- Indian payment-gateway apps
Cons
- Every marketing message is charged, with a margin over Meta's rate
- AI Agents are a dollar add-on
- Needs an API number and approved templates
3.AiSensy
Broadcast-focused Business API platform with a free plan
AiSensy is known for campaigns: broadcasts, retargeting, click tracking, click-to-WhatsApp ads, plus catalogue sharing, a cart and payments by UPI and card. Chatbot flows and an AI agent are add-ons.
Pros
- Free plan to start on the API
- Strong broadcast and ads tooling
- Payments by UPI and card inside WhatsApp
Cons
- Highest marketing rate of the four (₹1.09 against Meta's ₹0.8631)
- Chatbot flows and AI are paid add-ons
- Extra agents add ₹750 each
4.Gallabox
Business API platform with AI credits in every plan
Gallabox combines a shared inbox, a bot builder, broadcasts, catalogue and payments through Razorpay or WhatsApp Pay, with integrations for Shopify, Cashfree and Zoho Books. Every plan includes a monthly pool of AI credits.
Pros
- AI credits included on every plan
- Good bot builder
- Indian payment and accounting integrations
Cons
- No monthly billing on the listed plans (quarterly or annual)
- Hard user caps; extra users ₹1,200 to ₹1,500 a month
- Per-message charges with a margin over Meta's rate
Looking for a shared WhatsApp inbox for your team?
See how a whole team answers from one WhatsApp number, with roles, presence and response-time targets, and no per-seat fee.
WhatsApp for teams: one number, your whole teamFAQ
WATI pricing in India: common questions
Try Spun on the WhatsApp number your customers already have
Scan a QR code, keep your number and chat history, and put your whole team on one AI-powered shared inbox for ₹1,999 a month. No API approval, no template approvals, no per-message charges.
Start your free trialKeep reading
- Spun pricing in rupees
- WhatsApp Business API pricing in India: Meta rates and platform fees in rupees
- WhatsApp bulk message senders in India: what is allowed and what gets numbers banned
- Interakt pricing in India and alternatives
- AiSensy pricing in India and alternatives
- Gallabox pricing in India and alternatives
- Free WhatsApp link generator
- Free WhatsApp QR code generator
Which WATI alternative fits an Indian business?
Stay with WATI if you need the official API with a mature inbox, a large integration list and a team of 3, or of 5 and more on Pro. If you sell from a Shopify or WooCommerce catalogue and want payments inside WhatsApp at a lower entry price, Interakt has unlimited agents from ₹999 a month. If broadcasts are your main job and you want a free plan to start, look at AiSensy. If you want bots and AI credits in every plan and can pay quarterly, Gallabox.
If your team mainly answers customers on the number they already message, with voice notes in Hindi or Tamil to understand and chats that should only be visible to the person handling them, Spun is the simpler bill: ₹1,999 a month, or ₹3,999 for heavier AI use, unlimited team members, no per-message charges. For catalogue orders, paste your UPI or Razorpay payment link into the chat as you do today.
Start your free Spun trialFree trial. See Spun pricing in rupees.