India comparison

WATI pricing in India, and 4 alternatives

What WATI costs in rupees once you add users, per-message charges and GST, when it is the right choice for an Indian business, and which alternatives fit better when it is not.

Rupee prices checked on each vendor's own pricing page on 25 September 2026

WATI is one of the most searched WhatsApp tools in India, and "wati pricing" gets far more searches here than "wati alternative". This page answers the price question first, in rupees, and then looks at alternatives.

WATI runs on the official WhatsApp Business API. In India that means three separate costs: the WATI plan, the per-message charge for every template message your business starts (marketing, utility or authentication), and 18% GST on top. The plan price is the smallest of the three for many D2C brands running festival campaigns.

WATI is a strong product. If your business sends order updates to thousands of customers, needs a verified API number and wants Shopify or Zoho CRM wired in, it is a sensible choice. If your team mostly chats with customers who already message you, and you want everyone on the number your customers have saved, a flat-price tool can cost far less.

WATI plans and prices in rupees

WATI shows Indian visitors rupee prices for four plans. Paying quarterly or yearly lowers the monthly figure: Growth drops from ₹2,999 to ₹2,199 a month on the annual plan, Pro from ₹6,499 to ₹4,899 and Business from ₹18,499 to ₹14,799.

Seats are the first thing to check. Growth includes 3 users and does not allow more, so a fourth person means moving to Pro (5 users). Extra users on Pro and Business are priced in dollars ($24 and $69 a user a month), so their rupee cost moves with the exchange rate.

Message charges come on top of the plan. Meta's own India rate is ₹0.8631 for each marketing message and ₹0.1150 for each utility or authentication message (Meta's INR rate card effective July 1, 2026); WATI publishes its own INR rate card for each plan, and customer-started service chats are free. A Diwali offer to 10,000 customers therefore costs at least ₹8,631 in message charges alone, whichever plan you are on.

Not ready to subscribe? WATI's Pay-As-You-Go option costs ₹999 once and gives the ₹999 back as message credits (up to 500 messages, valid 3 months, 1 user), which is a cheap way to test templates. There is also a 7-day free trial.

GST: software subscriptions in India normally carry 18% GST on top of the listed price. Interakt shows its prices "+taxes" and AiSensy quotes its virtual number "+ GST", so budget for tax on every plan below. Spun's prices are per month plus applicable tax.

PlanPrice (INR)What you get / limits
Pay-As-You-Go₹999 one timeReturned as ₹999 of message credits, up to 500 messages, 3 months, 1 user
Growth₹2,999/month (₹2,199 annual)3 users, no extra users, 15,000 broadcasts a month, 1,000 automation triggers
Pro₹6,499/month (₹4,899 annual)5 users, extra users $24/month, unlimited broadcasts, 2,000 triggers
Business₹18,499/month (₹14,799 annual)5 users, extra users $69/month, 5,000 triggers
Enterprise₹1,07,999/monthCustom limits and support

Plans read on https://www.wati.io/pricing/ (India prices) on 25 September 2026. Meta rates from Meta's INR rate card effective July 1, 2026. Prices change often in this market. These are the vendors' own published figures on 25 September 2026; verify current pricing on each vendor's site before you buy.

4 people on one number, about 5,000 promotional messages a month: WATI Pro ₹6,499 plus at least ₹4,316 in message charges at Meta's own marketing rate (₹0.8631 x 5,000), so about ₹10,800 or more before GST, because Growth stops at 3 users. Spun: ₹1,999 a month for the whole team, no message charges.

Why Indian teams look for a WATI alternative

The reasons that come up most, in the order they usually hit a growing business.

The 3-user wall on Growth

A shop with a counter person, a delivery coordinator, an owner and one more helper has already outgrown Growth. The jump to Pro more than doubles the monthly bill, from ₹2,999 to ₹6,499.

Festival campaigns are billed per message

Diwali, Navratri, Eid and end-of-season sales are when Indian businesses message most. Every promotional template costs at least ₹0.8631 to Meta, so the busiest weeks are also the most expensive.

A new API number instead of the one customers saved

The API has traditionally meant a new number customers do not recognise, or moving your existing number off the phone app. WATI now offers syncing with the WhatsApp Business app, so check how that works for your number; many small businesses simply want to keep the number printed on their bills and shop board exactly as it is.

Dollar add-ons in a rupee budget

Extra users and some add-ons are priced in dollars and need a card that works internationally, which is awkward for businesses that pay everything by UPI.

WATI and 4 alternatives compared, in rupees

FeatureSpunWATIInteraktAiSensyGallabox
How the plan is chargedFlat per workspace, unlimited teamPer plan; Growth capped at 3 usersPer plan, unlimited agentsPer plan, extra agents ₹750 eachPer plan; 3, 6 or 10 users, then per user
Entry paid plan (monthly billing)₹1,999/month (Starter Plan)₹2,999/month (Growth)₹999/month (Starter)₹1,500/month (Basic)₹2,999/month (Basic, quarterly)
Next plan up₹3,999/month (Pro Plan)₹6,499/month (Pro)₹2,499/month (Growth)₹3,200/month (Pro)₹6,999/month (Essential, quarterly)
Marketing message to an Indian numberNo per-message chargePer WATI's INR rate card₹0.958 (Growth)₹1.09₹0.9926 (from 1 Oct 2026)
Utility message to an Indian numberNo per-message chargePer WATI's INR rate card₹0.150 (Growth)₹0.145₹0.1323
WhatsApp connectionQR link to your current numberOfficial API (Business App sync offered)Official APIOfficial APIOfficial API
Catalogue and in-chat paymentsCatalog, catalog pay optionsCatalogue, WhatsApp Pay, payment linksCatalogue, cart, UPI and card paymentsCatalogue, Razorpay or WhatsApp Pay
Indian commerce integrationsWebhooks, Zapier, Google SheetsShopify, WooCommerce, Zoho CRMRazorpay, PayU, Shopify, WooCommerceRazorpay, Shopify, LeadSquared, WebEngageRazorpay, Cashfree, Shopify, Zoho Books
AI in conversationsIncluded: drafts, summaries, translationAI support agent (sold separately)AI Agents add-on ($74.99/month)AI Agent ₹1,350/month (1,000 AI messages)AI credits in every plan (500 on Basic)
Voice note transcriptionYes, including Hindi, Tamil, Telugu and moreNot listedNot listedNot listedNot listed
Free plan or trialFree Spun Chat plan + trial7-day trial; ₹999 pay-as-you-goFree trialFree Forever planNot listed

Prices and India message rates as published on each vendor's site on 25 September 2026, monthly billing unless noted, before GST. Meta's own India rates for comparison: marketing ₹0.8631, utility ₹0.1150, authentication ₹0.1150 per message (Meta's INR rate card effective July 1, 2026). "Not listed" means the pricing page does not state it, not that the feature is missing. Verify current pricing on each vendor's site.

1.Spun

Our pick

Best for Indian teams that sell and support on the WhatsApp number customers already have saved

Spun links to your existing WhatsApp or WhatsApp Business number by QR code, the same way WhatsApp Web links a laptop. The number your customers saved on their phones, printed on your shop board and shared in family groups stays the same, with its chats and groups. There is no API application, no template approval and no per-message charge, so a reply, a follow-up or a quote costs nothing extra.

The whole team works from one shared inbox with per-customer access, AI that drafts replies and sums up long chats, a per-chat language setting that transcribes voice notes and translates messages in Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam, Punjabi and Odia, labels, a sales pipeline and Google Sheets sync. Campaigns go out one message at a time at a paced, human speed.

Pricing: Starter Plan ₹1,999/month, Pro Plan ₹3,999/month and Max Plan ₹7,999/month, plus applicable tax, with unlimited team members. Free Spun Chat plan and a free trial. No per-message or per-agent charges.

Pros

  • Works on your current number, chats and groups, linked by QR
  • Flat monthly price, unlimited team members
  • No per-message charge on replies, follow-ups or campaigns
  • AI drafts, summaries and translation included
  • Voice notes transcribed and chats translated in Hindi and other Indian languages
  • Per-customer access for each teammate

Cons

  • Not the official API: no green tick, no approved templates, not built for lakhs of notifications
  • No catalogue sync, cart or payment collection: you paste your UPI or payment-gateway link as a normal message
  • No Shopify or Razorpay app; webhooks, Zapier and Google Sheets instead
  • Campaigns are paced for safety, so a festival send to a big list takes days, not minutes
Best for: Shops, clinics, coaches, agencies and service businesses whose customers already message one number, and whose team needs to share it.
Try Spun free

2.Interakt

Commerce-first Business API platform built in India

Interakt is built around selling on WhatsApp: catalogues, WhatsApp Pay, payment links sent from the inbox, a CoD-to-prepaid flow and apps for Razorpay, PayU, Shopify and WooCommerce. Paid plans come with unlimited agents.

Pricing: Starter ₹999/month, Growth ₹2,499/month, Advanced ₹3,499/month (+taxes); marketing messages ₹0.958 on Growth.

Pros

  • Low entry price and unlimited agents
  • Deep catalogue and payments toolkit
  • Indian payment-gateway apps

Cons

  • Every marketing message is charged, with a margin over Meta's rate
  • AI Agents are a dollar add-on
  • Needs an API number and approved templates
Best for: D2C and Shopify brands that sell from a catalogue and collect payment inside WhatsApp.

3.AiSensy

Broadcast-focused Business API platform with a free plan

AiSensy is known for campaigns: broadcasts, retargeting, click tracking, click-to-WhatsApp ads, plus catalogue sharing, a cart and payments by UPI and card. Chatbot flows and an AI agent are add-ons.

Pricing: Free Forever plan; Basic ₹1,500/month, Pro ₹3,200/month; extra agents ₹750/month; marketing messages ₹1.09 from a prepaid wallet.

Pros

  • Free plan to start on the API
  • Strong broadcast and ads tooling
  • Payments by UPI and card inside WhatsApp

Cons

  • Highest marketing rate of the four (₹1.09 against Meta's ₹0.8631)
  • Chatbot flows and AI are paid add-ons
  • Extra agents add ₹750 each
Best for: Marketing teams whose main job is regular broadcast campaigns on the official API.

4.Gallabox

Business API platform with AI credits in every plan

Gallabox combines a shared inbox, a bot builder, broadcasts, catalogue and payments through Razorpay or WhatsApp Pay, with integrations for Shopify, Cashfree and Zoho Books. Every plan includes a monthly pool of AI credits.

Pricing: Basic ₹2,999/month billed quarterly (₹2,399 annual) for 3 users; Essential ₹6,999/month for 6 users; marketing messages ₹0.9926 from 1 October 2026.

Pros

  • AI credits included on every plan
  • Good bot builder
  • Indian payment and accounting integrations

Cons

  • No monthly billing on the listed plans (quarterly or annual)
  • Hard user caps; extra users ₹1,200 to ₹1,500 a month
  • Per-message charges with a margin over Meta's rate
Best for: Sales and support teams that want bots and AI on the official API and can commit quarterly.

Looking for a shared WhatsApp inbox for your team?

See how a whole team answers from one WhatsApp number, with roles, presence and response-time targets, and no per-seat fee.

WhatsApp for teams: one number, your whole team

FAQ

WATI pricing in India: common questions

Try Spun on the WhatsApp number your customers already have

Scan a QR code, keep your number and chat history, and put your whole team on one AI-powered shared inbox for ₹1,999 a month. No API approval, no template approvals, no per-message charges.

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Which WATI alternative fits an Indian business?

Stay with WATI if you need the official API with a mature inbox, a large integration list and a team of 3, or of 5 and more on Pro. If you sell from a Shopify or WooCommerce catalogue and want payments inside WhatsApp at a lower entry price, Interakt has unlimited agents from ₹999 a month. If broadcasts are your main job and you want a free plan to start, look at AiSensy. If you want bots and AI credits in every plan and can pay quarterly, Gallabox.

If your team mainly answers customers on the number they already message, with voice notes in Hindi or Tamil to understand and chats that should only be visible to the person handling them, Spun is the simpler bill: ₹1,999 a month, or ₹3,999 for heavier AI use, unlimited team members, no per-message charges. For catalogue orders, paste your UPI or Razorpay payment link into the chat as you do today.

Start your free Spun trial

Free trial. See Spun pricing in rupees.